Since moving away from London, I’d forgottten about the Yellow Arrow project. Although the concept was born in 2004, it is still very much part of the zeitgeist, and a recent investigation into Semipedia see post, together with my impending smart phone purchase (this week!) prompted a quick post.
Yellow Arrow describes itself as a “Massively Authored Artistic Production” or MAAP, according to the website. It’s a spatial anotation project, the aim being to tag features of interest with a yellow arrow sticker bearing a unique code. When someone finds the arrow, they text the code and receive back a message, about that location. In some cities, the yellow arrows form an unconventional tour through parts of the landscape that would be hidden from non-locals – creating a geographical adventure by text.
photo by Stillben
Potentially, Yellow Arrow would make a unique local study. Where would students place the arrows? What would the messages be?
A subversive, graffitti-based local place study, linking the virtual and human environment? It really sounds like my next fieldwork project! No seriously…